Written and illustrated by Jessie Ngaio.

I’m living in a culture which promotes self acceptance, “you’re beautiful just the way you are” pop stars croon while they sparkle with the sort of magic only obtainable through the joint effort of personal trainers, stylists, makeup artists and so much money.

I exist in a world of mixed messages. The sometimes overt and often incredibly subtle and insidious lesson coming from every billboard, every magazine, every shop, every cinema, every news reporter… is that beauty, a very specific sort of beauty, is the most important aspect of a woman.

“Why are women so stupid that they fall for these messages?” people ask disdainfully.

We’re not stupid. We’re more intelligent than we’re ever given credit for. But nobody exists in a vacuum and it’s really bloody hard to overcome and ignore the constant messages one is endlessly bombarded with. Sometimes it feels impossible.

Imagine this; you believe something intellectually and hold that belief dear, yet you are surrounded by thousands of voices yelling “WRONG! WRONG! YOU’RE WRONG!” unremittingly.

Self esteem doesn’t just happen… I have to fight for it every single day of my life.

Ahem. Anyway, sorry to get all serious and shit on yo’ asses. This is going to be something you’ll have to put up with from time to time but I promise there will be plenty of butt and puke jokes in between.

~Jessie.